Booyco Engineering’s commitment to CSI more than just a tick box
The commitment to Corporate Social Investment (CSI) should go beyond mere compliance and obligatory tick boxes, according to Brenton Spies, Managing Director of Booyco Engineering. According to Spies, the company has entrenched a genuine focus on lending substantive support to non-profit organisations dedicated to uplifting women and girls, forming a central part of Booyco Engineering’s corporate ethos.
For several years, Booyco Engineering has contributed significantly to the Frida Hartley Shelter located in Yeoville, Johannesburg. The shelter serves as a haven for homeless women and their children, who often bear the scars of neglect, abuse, trauma and incessant hardships of life on the streets. It also supports women who have lost employment, young homeless mothers striving for a fresh start and individuals navigating through financial turmoil due to retrenchment or unemployment.
Spies says that the Frida Hartley Shelter is not just a shelter; it is a platform for empowerment and renewal. The non-profit organisation offers more than just accommodation. Women at the shelter receive crucial psycho-social support, employment assistance and access to training programmes designed to equip them with skills for a better future. Further and importantly, the shelter ensures children accompanying their mothers receive proper nutrition and childcare. This provision allows mothers to focus on job-hunting and rebuilding their lives without undue stress.
Aligned with its own goal of facilitating skills development and learning, Booyco Engineering extends its support to other non-profit organisations concentrating on tertiary education. The company particularly backs educational initiatives that align with its business operations, thereby creating a synergy between its corporate goals and social investment endeavours.